Branding and identity
Brand identity that holds up in use
Brand, packaging, signage and the material that goes with it. Built to work in print and on screen, not just in the presentation.
Based in Madrid, working across Spain. Proposals, revisions, and file delivery all run remotely.
- Reply
- Within 48 working hours
- The files
- Editable, and yours
- Terms
- In writing before we start
- Revisions
- As set in the contract
Who it’s for
Who this job is for
.01
Your brand has outgrown itself
A logo that never fits, a sign nobody can read, a package that disappears on the shelf. Almost nobody starts from zero: we look at what exists and decide what stays, what gets fixed and what goes.
.02
You’re launching something and want it right the first time
The mark and its variants, with colors and type, tested large and small before we call it done.
.03
You need the pieces, not the lecture
Packaging, signage, the material that goes with the brand. Each piece set up for how it will actually be produced.
.04
You don’t want to be tied to one studio
Everything ships in editable formats. If tomorrow you work with another studio or a different printer, they open the files and keep going.
How we do it
Why we work this way
Almost nobody starts from zero. If you already have a name, a color, a sign on the wall or packaging out there, that is material to work with. We start by looking at what exists and deciding what stays, what gets fixed and what goes.
An identity gets used in very different places: a box, a van, a phone screen. What looks fine blown up in a presentation may not read from ten feet away or at 200 pixels. We test both ends before calling it done.
And it ships editable. If tomorrow you work with another studio or a different printer, they need to be able to open the files and keep going. We leave nothing locked to our name.
The process
From the first conversation to delivery
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What you have now
We look at what you already use and where you use it. Also at what is giving you trouble: a logo that never fits, a package that disappears on the shelf.
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The mark
We work the mark and its variants, with the colors and type that go with it. Tested large and small, with the revision rounds agreed up front.
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Applications
Packaging, signage and whatever material you need around it. Each piece is set up for how it will actually be produced.
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Handover
We hand over the files for the mark and for each application. What gets delivered is agreed before we start, not at the end.
What you get
What you take with you
No padded lists. This is what comes out of the work and stays in your hands.
- The mark and its variants, with colors and typefaces
- Packaging, if the product carries it
- Signage for a shop, a vehicle or whatever it takes
- The material that goes around the brand
- All of it tested large and small before we call it done
- The revision rounds, agreed in writing before we start
How it’s paid
A fixed quote, in writing
An identity job runs as flat-fee work: a defined scope, a fixed quote and no cut afterwards. Terms are settled before we start and don’t change on the invoice.
Flat fee
A fixed quote
The usual arrangement for identity work. We agree the scope, sign it, and there is no cut afterwards.
Revenue share
Percentage to agree
Makes sense when the brand goes with something that sells on an ongoing basis, like a book or a game.
Co-production
We put up the money
If the project convinces us, we fund the development ourselves and share the result.
These aren’t catalogue rates: they’re the three ends of the range we move between. Whatever we agree gets signed before we start.
By the piece
Only need one piece?
You don’t have to commission the whole thing: you can hire a single piece, and it gets quoted on its own.
Branding and identity
- The mark and its variants, with colours and typefaces
- Packaging, if the product needs it
- Signage for a shop, a vehicle or whatever it takes
- The material that goes with the brand
Questions
Frequently asked
Who keeps the copyright to my book or my game?
The rights are always yours: the work belongs to the client. We don't buy the intellectual property, we don't appear as authors, and we don't ask for exclusivity over anything you write later.
What may exist, depending on the arrangement we agree on, is a right to collect a share of sales in our favor: a percentage of what the work sells, for a term that can be limited or indefinite depending on the agreement. That goes in writing and gets signed before we start, never after. On a flat-fee basis it doesn't exist: you pay for the work and everything that comes in is yours.
How do you charge: fixed quote, share of sales, or co-production?
Three ways, though in practice they're a spectrum: we adapt to each project instead of working from a rate card.
Flat fee: you pay for the work, we do it, and that's it. No commission, no share afterwards.
Revenue share: we charge less up front and in exchange collect a percentage of sales. The percentage isn't fixed: it depends on the project, on how much we take on, and on the risk we share.
Co-production: if the project convinces us, we put up the development money ourselves — for the book's editing, for the game's production — and we share the result.
Most projects land somewhere in between. Whatever we agree on is decided before we start and put in writing.
How do I send you my manuscript or my idea?
Send us whatever you have at info@vectorzeroent.com: a manuscript, a document with the idea, or just an email explaining what it's about. It doesn't need to be finished or polished.
We reply with specific questions and, if it's a fit, with a proposal and a price.
How do you protect my game idea from being copied?
With an NDA (non-disclosure agreement) we sign before you tell us anything. It's the first thing we do and it protects both sides: you, your idea; us, from being credited with something we were already working on independently.
Send us an email saying you have a game idea, no details, and we'll send you the document to sign.
How many revisions or changes are included in the price?
The ones we put in the contract. We don't promise unlimited revisions, because nobody honors that: we promise you'll know how many are included before you sign, and that no charge will appear for a fix you assumed was covered.
How many are needed depends on the job, so they're agreed project by project along with the price.
What we do
We also do the rest
Let's talk
Tell us what you have
info@vectorzeroent.com
We reply within 48 working hours.