Branding and identity

Brand identity that holds up in use

Brand, packaging, signage and the material that goes with it. Built to work in print and on screen, not just in the presentation.

Based in Madrid, working across Spain. Proposals, revisions, and file delivery all run remotely.

Get in touch What you get

How we do it

Why we work this way

Almost nobody starts from zero. If you already have a name, a color, a sign on the wall or packaging out there, that is material to work with. We start by looking at what exists and deciding what stays, what gets fixed and what goes.

An identity gets used in very different places: a box, a van, a phone screen. What looks fine blown up in a presentation may not read from ten feet away or at 200 pixels. We test both ends before calling it done.

And it ships editable. If tomorrow you work with another studio or a different printer, they need to be able to open the files and keep going. We leave nothing locked to our name.

The process

From the first conversation to delivery

01

What you have now

We look at what you already use and where you use it. Also at what is giving you trouble: a logo that never fits, a package that disappears on the shelf.
02

The mark

We work the mark and its variants, with the colors and type that go with it. Tested large and small, with the revision rounds agreed up front.
03

Applications

Packaging, signage and whatever material you need around it. Each piece is set up for how it will actually be produced.
04

Handover

We hand over the files for the mark and for each application. What gets delivered is agreed before we start, not at the end.